Proposal for Rebecca Rundquist and the Frank Knight Foundation

Presented by:
Brigid Barrett, Owner
hello@brigidbarrett.com

September 16, 2019

Branding Option 1

Essential Logo Package

You’ve got the vision, now it’s time to bring your passion to life. The Essential Logo Package equips you with what you need to get your project off the ground. With a carefully crafted logo, a refined color palette, and a beautiful font to match, you’ll have all the right tools to set your brand apart from the crowd so you can focus on what really lights you up — your non-profit.

  • Primary Logo Design
    Two initial concepts, two revisions
    JPG or PNG exports, including one for an embroidered patch
  • Custom Colour Palette
    HEX, RGB and CMYK codes
  • Font Selection
    Header, sub-header and body copy recommendations
  • Original Editable Files

The Investment

$950

Branding Option 2

Complete Branding Package

A strong brand is more than a punchy tagline and a pretty logo. If you’re ready to unleash your brand with depth and purpose, then you need the foundation to last. With the Complete Branding Package, you’ll get all the tools to create a brand that is uniquely you plus a structure that teaches you how to seamlessly implement them. You’ll be overflowing with the confidence and knowledge you need to rock out your extraordinary new brand style.  

  • Brand Creative Direction
    An in-depth look at your brand's mission and objectives, presented in an easy-to-read presentation format that you can refer to as you grow
  • Primary & Secondary Logo Design
    Three initial concepts, two revisions
    JPG or PNG exports, including one for an embroidered patch
  • Submarks
    Two supporting alternate marks to add character and flair to your brand
  • Original Editable Logo Files
  • Custom Colour Palette
    HEX, RGB and CMYK codes
  • Font Selection
    Header, sub-header and body copy recommendations
  • Brand Style & Usage Guide
    The most imporant file you will own! When your brand is complete, I want to make sure that you have all the power to use your new branding with confidence. This guide will give you detailed advice on how to use everything that we’ve created and make your business look its best.

The Investment

$1850

Website Add-on

Basic Landing Page Website

After investing your time and money in a logo and branding, you’ll want to show it off! Having your own web presence also lets you customize your information and message, without allowing the whims of social media algorithm dictate your engagement. 

Quick note: while I will work with you on this website if you choose the Essential Logo Package above, I really think that choosing the Complete Branding Package would help us to produce a better website, as the style and usage guide goes a long way to helping with the website style direction. 
  • One-page Landing Page Website
    Using either WordPress or Squarespace as a platform (I'll help you choose the best option for your needs, I'm an export at both!)
  • Website Wireframe and Mockup
    So you know what content needs to be written and included
  • Fillable Google Docs for Content
    I'll create forms for you to fill out to write the content, so it'll be as easy as possible!
  • Mailing List Setup or Integration
    Email is still the best way to reach people, and I'll help you set up a subscriber list
  • Google Search Console Initial input
    Let's make sure your site shows up in search results
  • One Hour Training Session
    I'll show you how to make basic updates to your site's content
  • Any website content (written copy, photography, etc)

The Investment

$2100

The Terms & Conditions

A 50% non-refundable deposit is required to schedule the project. 

Final files or launch will be delivered or scheduled upon receipt of the final payment.

If we go beyond the number of revisions outlined above, additional time will be billed at my regular rate of $75/hr, and will be added on to the final invoice.

Feedback delays of longer than 1 week will result in the project being “paused”. To restart the project a fee of $150 will be added to the final invoice and the re-start date will be subject to my availability.

Before the final payment is received, you will not have any rights to use the design.

If the project is cancelled before completion, I retain all rights to any work produced.

Costs like website hosting, domain registration, specialty fonts, and paid stock photography are not part of this cost breakdown. You’re responsible for paying for those if they need to be purchased before final files are delivered.

Invoices will be paid online through Quickbooks. I prefer bank transfers (ACH) because there are no fees, but if you request to pay via credit card I can make that happen.

The prices quoted are estimates and may change if they deliverables change — for example, if you want an annual report created, or a website that requires advanced functionality. If there is an item you know you will need, just let me know and I’ll adjust the quote!

Use of copyrighted items: by providing me any logos or other copyrighted images or information, you are promising that their use does not infringe on any intellectual property rights.

If the project is cancelled for any reason, you agree to pay for the work done up until when the work ends and will reimburse me for any agreed-upon, non-cancellable expenses.

By accepting this proposal you and I both agree to the terms above, but this acknowledgment does not take the place of a contract.

Let's Get Started!